Business Daily by BBC World Service
BBC World Service
カテゴリー: ビジネス
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For decades, two multi-national giants Coca-Cola and PepsiCo, have been competing for one of the world’s biggest consumer markets.
And now they face a tough competition from Asia’s richest man.
Mukesh Ambani’s company - Reliance Retail, has launched its own cola brand - Campa Cola.
With its vast retail network and aggressive pricing strategy, we find out how this has intensified the so called 'cola wars' in the country.
Produced and presented by Devina Gupta
(Image: A group of young people drinking soft drinks at a bowling alley. Credit: Getty Images)
前のエピソード
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4074 - Guatemala's circular migrationMon, 20 Jan 2025
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4073 - Business Daily meets: Pascal LamyFri, 17 Jan 2025
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4069 - How did global trade start?Mon, 13 Jan 2025
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4068 - Business Daily meets: Jimmy ChooFri, 10 Jan 2025
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4063 - Business Daily meets: Dean ForbesFri, 20 Dec 2024
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4062 - Putting a financial crash on stageThu, 19 Dec 2024
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