エピソードの概要
https://traffic.libsyn.com/secure/bizpod/BEP425-Marketing-3.mp3 Welcome back to Business English Pod for the third lesson in our series on English for marketing. We’ve been looking at planning and presenting market research. In today’s lesson, we’ll focus on how to use the research to develop a campaign strategy. Great businesses understand markets and customers. It’s not enough to have a product or service that beats the competition in quality, innovation, style, or effectiveness. The product or service isn’t really amazing unless it matches – or creates – an opportunity in the marketplace. That’s why we’ve been looking at many different aspects of market research. This includes understanding a competitive landscape, its specific segments or niches, gaps in the market, differences between regions, and how customers make buying decisions. All this information allows you then to develop a marketing campaign that is truly strategic. In developing a marketing campaign, you’ll have to compare different channels…
https://traffic.libsyn.com/secure/bizpod/BEP425-Marketing-3.mp3 Welcome back to Business English Pod for the third lesson in our series on English for marketing. We’ve been looking at planning and presenting market research. In today’s lesson, we’ll focus on how to use the research to develop a campaign strategy. Great businesses understand markets and customers. It’s not enough to have a product or service that beats the competition in quality, innovation, style, or effectiveness. The product or service isn’t really amazing unless it matches – or creates – an opportunity in the marketplace. That’s why we’ve been looking at many different aspects of market research. This includes understanding a competitive landscape, its specific segments or niches, gaps in the market, differences between regions, and how customers make buying decisions. All this information allows you then to develop a marketing campaign that is truly strategic. In developing a marketing campaign, you’ll have to compare different channels…
エピソード
BEP 425 – English for Marketing 3: Developing a Campaign Strategy
再生済みhttps://traffic.libsyn.com/secure/bizpod/BEP425-Marketing-3.mp3 Welcome back to Business English Pod for the third lesson in our series on English for marketing. We’ve been looking at planning and presenting market research. In today’s lesson, we’ll focus on how to use the research to develop a campaign strategy. Great businesses understand markets and customers. It’s not enough to have a product or service that beats the competition in quality, innovation, style, or effectiveness. The product or service isn’t really amazing unless it matches – or creates – an opportunity in the marketplace. That’s why we’ve been looking at many different aspects of market research. This includes understanding a competitive landscape, its specific segments or niches, gaps in the market, differences between regions, and how customers make buying decisions. All this information allows you then to develop a marketing campaign that is truly strategic. In developing a marketing campaign, you’ll have to compare different channels…
BEP 424 – English for Marketing 2: Analyzing Market Research
再生済みhttps://traffic.libsyn.com/secure/bizpod/BEP424-Marketing-2.mp3 Welcome back to Business English Pod for the second lesson in our series on English for marketing. In today’s lesson, we’ll focus on presenting and analyzing market research. Today, we are swimming in data. We have access to an unprecedented amount of information about pretty much anything we care to investigate. The problem is: what do we do with that data? How do we look at raw information and glean the insight required to make good decisions? Moving from information to insight is critical when it comes to market research. In our last lesson, we looked at just how important it is to do good research to grow your business. But the next step is taking that research and learning from it. The information needs to enhance our understanding. Enhancing understanding by presenting research insights might include identifying key market gaps and highlighting key opportunities. It can also involve understanding differences between different regions and…
BEP 423 – English for Marketing 1: Planning Market Research
再生済みhttps://traffic.libsyn.com/secure/bizpod/BEP423-Marketing-1.mp3 Welcome back to Business English Pod for the first lesson in our series on English for marketing. Throughout this series we’ll look at different stages in the marketing process. This includes everything from market research to planning and executing an advertising campaign. In today’s lesson, we’ll focus on market research. Even the greatest products and services don’t sell themselves. In fact, part of what makes them great is the fact that people understand why they need them. Or even if they don’t need them, they are convinced they want them. So a great product without any customers isn’t really great at all. This is where marketing comes in. Marketers, whether in-house or hired on a contract basis, focus on products, pricing, placement, and promotions. Good decisions in all these areas require good research. Good research helps us understand the people we want to sell to, as well as the other options they may already have. Discussing market…
Business English News 62 – Quantum Computing
再生済みhttps://traffic.libsyn.com/secure/bizpod/BEN62-Quantum-Computing.mp3 In this Business English News lesson on quantum computing, we look at business English vocabulary related to technology. Quantum computing is emerging as a promising technology alongside AI. Unlike traditional computers, quantum computers use qubits, which can exist in multiple states at once. This allows them to solve certain complex problems much faster. The technology is still developing, but investment is growing. The global quantum computing market is expected to increase from $700 million in 2026 to $1.7 billion by 2033. Several quantum computing companies have also entered, or are preparing to enter, public markets. A major challenge has been errors that can destroy fragile quantum states. Recent progress in quantum error correction has helped researchers reduce these errors and move closer to reliable, large-scale quantum computers. This could make applications such as advanced materials and drug research more practical. However,…
BEP 119c – Telephone English: Making an Appointment
再生済みhttps://traffic.libsyn.com/secure/bizpod/BEP119c-Telephone-Appointment.mp3 Welcome back to Business English Pod for today’s lesson on making an appointment over the telephone. Despite the many options for communication, the telephone is still the fastest and easiest way to do get some things done. This is true in business as much as it is in personal life. There are many reasons to skip the back and forth of email or texting and just call someone. One good reason is to make an appointment. It could be a business meeting, a conversation with your lawyer, a visit to a client, or a doctor’s appointment. In this case, the real business needs to happen in person. But that in-person appointment needs to be arranged and agreed on. When we make an appointment over the phone, we often say our reason for calling before asking for a meeting. And it’s a good idea to give a clear reason for that meeting or appointment. You’ll also have to discuss existing plans and suggest times for the meeting. In today’s dialog, we’ll…